While Edinburgh is a beautiful and interesting city to visit per se, its literature is an added value which plays a crucial role in marketing the capital city. The importance of literature in generating tourism has been highlighted by a number of studies. The opposite is true as well: tourism can also lead to literature. Edinburgh is probably one of the best examples in this respect. Many people go there to just visit the city but encounter literature in unexpected places. This paper is an autoethnographic account of a literary tour in Edinburgh. It looks at how this city makes use of its literary heritage and why it is a great model to follow. The author contends that while literary tourism is open to any book lover, still, some strategies are needed to promote literature and bring it to the attention of people in new and interesting ways. The success of Edinburgh as a literary city owes a lot to the interactive ways used by its authorities to showcase literature and keep people interested through direct and active engagement. The paper has been structured as a combination of experiential and analytic writing, with the former reflected through an evocative autoethnography and the latter as an analysis of that experience.