The Pandemic and Rhetoric of Organization  

The need to understand, explain and define the traits and tools of the organization of our societies continuously brought to the creation of mechanisms such as merit and competence, structuration and stratification, spheres of right or colonization in the name of the civilization. The final scope had been that of making them perceptible as observable rigid entities. What happens when a virus and pandemic come to the stage of the global arena, which makes us act and operate at an individual level, as well as in all forms of organization we engage in, totally different from our expectations, motivations and communication of the day before it all started? Are we living in the dawn of a new organism or is it just the confirmation that this had already started and now it is time to acquire and accept the new reality? A new world and the need for new semantics, to reconceive the duality ‘game’ and ‘play’, in creating the new language, and hoping to come up with a new “generalized other” to guarantee us the future.

pandemic; metaphor of organizing; crisis communication; play; game; knowledge management; globalism

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