Academicus International Scientific Journal

Title:
Media strategies in lobbying process. A literature review on publications in 2000-2018.  

Author(s):
Research Fellow (Post PhD) Markus Mykkänen
markus.mykkanen@jyu.fi
Department of Languages and Communication, University of Jyväskylä, Finland
0000-0002-7044-9263
Ma. Pasi Ikonen
pasi.s.ikonen@jyu.fi
Department of Languages and Communication, University of Jyväskylä, Finland
0000-0002-1319-0849

Abstract:
This study examines how the media and journalists are used in lobbying processes. To explore the topic a systematic review of the literature in peer-reviewed journals published between January 2000 to June 2018 was undertaken. The findings of this paper indicate that lobbyists and interest groups engage with a plethora of various strategies and systematic methods when influencing or trying to advocate the work of journalists and media organisations. The findings shed the mystery of lobbyists and interest group’s communicative attempts. This study increases the knowledge of the relationships between journalists and lobbyists in lobbying processes. Based on the literature review, the paper presents a categorised model of media influencing strategies in lobbying process.

Keywords:
lobbying; advocacy; journalism; literature review; media influencing

Full Text PDF:
Academicus-MMXIX-20-034-050.pdf

Cite:   

References:
View complete reference list, click here

Digital Object Identifier DOI:
https://dx.medra.org/10.7336/academicus.2019.20.03


Licensing:   Creative Commons License
The article's content ©Academicus™ Media strategies in lobbying process. A literature review on publications in 2000-2018. by Dr. (PhD) Markus Mykkänen , Ma. Pasi Ikonen is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Presented: June 2019
Included for Publishing: June 2019
Published: July 2019, Volume 10, Issue 20

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International Scientific Journal

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