Academicus International Scientific Journal Gabor Vasmatics info@academicus.edu.al mEDRA 1 1 20260725 01

06 10.7336/academicus.2026.34.04 https://academicus.edu.al/nr34/Academicus-MMXXVI-34-061-074.html 1 01 URL https://academicus.edu.al AA AA02 Academicus International Scientific Journal (official website) 2 01 URL https://academicus.edu.al/nr34/references/Academicus-MMXXVI-34-061-074.html AF AF05 References Link 3 01 URL https://academicus.edu.al/nr34/Academicus-MMXXVI-34-061-074.html AA AA03 Abstract 4 01 URL https://academicus.edu.al/nr34/Academicus-MMXXVI-34-061-074.pdf AD AD03 Full Text (PDF) 5 01 e-mail mailto:info@academicus.edu.al AG AG02 E-Commerce Printed Format (info@academicus.edu.al) 6 01 URL https://academicus.edu.al/images/covers/cover-34.jpg AA AA04 Front cover image 7 02 URL https://creativecommons.org/licenses/by-nc/4.0/ AA AA14 Rights and Licences 8 02 URL https://plu.mx/plum/a/?doi=10.7336/academicus.2026.34.04 AF AF06 PlumX Metrix https://academicus.edu.al/nr34/Academicus-MMXXVI-34-061-074.html https://creativecommons.org/licenses/by-nc/4.0/ Academicus 01 Academicus International Scientific Journal AL 07 20793715 JB 07 23091088 JD 34 01 202601 10 61 74 14 1 A01 21 https://orcid.org/0009-0005-8418-8374 Daniele Battista Prof.Dr. University of Salerno, Italy 2 A01 21 https://orcid.org/0000-0002-6507-2158 Veronika Cillingová Dr Constantine the Philosopher University in Nitra, Slovakia 3 A01 21 https://orcid.org/0009-0001-1836-9688 Arthur Gugliucciello Dr University of Salerno, Italy 01 eng 20 Political Polarization 20 Media Polarization 20 Public Opinion 20 Democracy 20 Political Communication 01 This contribution examines the relationship between political and media polarization in contemporary society. Over the years, polarization has become a central phenomenon in multiple countries, characterized by the progressive separation of opinions and extreme attitudes among different political groups. The media, absolute protagonists in the dissemination of information and in the shaping of public opinion, stand as a stronghold of this process. This article first presents a conceptualization and examines its link with the media landscape, establishing its origin, consequences, and the different ramifications. The effects impact society’s media consumption and the very functioning of democracy, strongly affecting political life. Possible trajectories and strategies are therefore addressed to promote a more constructive and less polarized public discourse. 202601 2026 Academicus